What I do is simple—I write web content. A good website full of useful information draws visitors to come, stay a while, come back, and send others.

It’s important that copy which sells your product or your site also gets noticed by search engines. I can help you with content-based search engine optimization. When I write copy for your site, I can start from scratch for a new site using information you provide about your company, or I can edit or add to what you’ve already got.

The Basics:

• On your home page I’ll explain your niche. What do you want to say about your company to a person who has only 30 seconds to spare? The text must grab him and keep him reading. The copy drives him to your contact page. Clarity is crucial. No snoozer copy here.
• On your about page, I’ll make you shine. This is your chance to explain who you are, where you’ve been, and where you’re going. It’s a customizable place to take honest pride in your accomplishments.
• With good product and service descriptions, I’ll let customers know what you offer. I’ll persuade them to buy your product or service or go to your contact page. Specifics communicate.
• A contact page can be as simple as a phone number or email address. Or I can make it something special, the last place to deliver a bit of your personality and convince readers of your site to become customers.

The Add-Ons

To make your site the place people bookmark, the key is added content. Useful added content.

• I write articles on topics of interest to your visitors. You can make them available as free downloads.
• I write blog entries. An active blog keeps the conversation between you and your visitors flowing.
• I write weekly or monthly newsletters that you can email to your customers.
• If you have other content ideas, let’s talk about them.

Remember this: People who visit your site, whether they need information or want to buy your products or services, are your partners in this dance we call business. Good web content is the choreography that helps your business get its groove on.

So groove with the best. When it comes to good writing, the kind that sells and informs without sucking oxygen out of the room, ClarisVerbis provides web content that keeps your business dancing.